VRBO
Dog Houses
VIDEO | SOCIAL | ACTIVATION
FORTNIGHT COLLECTIVE
Vrbo has pet-friendly rentals. And custom-built dog vacation houses.
What?! ☞
1 in 5 households adopted a pet during the pandemic. After a few years stuck at home, all those pets and owners really needed a vacation. To promote Vrbo’s pet-friendly vacation home listings, we launched a campaign for dogs.
How?! ☞
We turned Vrbo’s five most popular homes into dog houses. With the help of dog influencers, the houses sold out in a day.
We re-created 4 of Vrbo’s most popular listings as real life dog houses and listed them on Vrbo.
With the help of dog influencers, the houses sold out in a day.
And with over 1.47 million campaign impressions and a 47% increase in pet bookings, we won One Club Denver Design Gold and Best in Show.
the team ☟
Client: Vrbo
Agency: Fortnight Collective
Role: Art Director
CW / ACD: Martha Crompton
AD: Anna Delaney
CD: Mona Hasan
CCO: Adam Chasnow
the press ☞
One Club Awards Denver: Best in Show
One Club Awards Denver: Gold Winner | Branding/Branded Item
Apartment Therapy: Vrbo Is Selling Vacation-Inspired Doghouses
Realtor Magazine: Vrbo Targets Pet Lovers with Vacation Dog Houses
Greatist: You and Your Dog will be Drooling Over Vrbo’s Holiday Pet Homes
Elite Daily: These Customized Doghouses From Vrbo Are Just The Digs Your Fur Friend Needs