VOTEX
Ultimate Pro-Choice Protection
PACKAGING | VIDEO | SOCIAL | BRAND ID
FORTNIGHT COLLECTIVE
Insert the freedom of choice.
What?! ☞
The overturning of Roe v. Wade in 2022 put women’s rights on the ballots. In response, we launched the first tampon that helps you vote.
We created parody tampon brand for the ultimate pro-choice protection and warned voters of the dangers of Toxic Policy Syndrome. At first glance, the packaging looks like any other tampon brand, but every inch is filled with election information to empower voters to take their box to the ballot box and grab ‘em by the polls.
How?! ☞
We created boxes that compare Votex to the other guys and even re-made those pamphlets inside to help inform and empower voters.
Social videos poked fun at stereotypical tampon ads to encourage voters to grab ‘em by the polls.
We warned voters of the dangers of Toxic Policy Syndrome.
We launched a website with more videos and voter information.
And we sent boxes to activist influencers.
the team ☞
Agency: Fortnight Collective
Role: Art Director & Designer
CD / CW: Mona Hasan
CD / CW: Becca Schepps
ACD / AD: Steph Strange