PEOPLE MAGAZINE

For People People

FORTNIGHT COLLECTIVE

In a time of siloed conversations and content, we need more People people.

What?! ☞

People Magazine is more than a magazine, it’s a platform that brings people of all ages together over shared stories. They needed a B2B campaign that showed their breadth and reach.

How?! ☞

We created the platform for People people. Anyone can be a People person. With images of people of all ages and minimalistic typographic layouts, we showed that People creates content that gives everyone something to talk about.

We made an internal manifesto video to launch the campaign.

And made out of home ads that reach marketers to show the breadth of People people.

And a social post template to showcase real People stories.

the team ☞

Client: People Magazine
Agency: Fortnight Collective
Role: Art Director
CD: Becca Schepps