ODELL

Big Sippin’

PACKAGING

FORTNIGHT COLLECTIVE

The best mascot for an 8% beer? A pretty purple hippo, of course.

Odell Brewery has beat out millions of craft beers in Colorado by making their packaging pretty. Following the success of Sippin’ Pretty, Odell wanted to extend the family to a high ABV imperial-style beer. But how do you visualize such a hard-hitting ABV?

What?! ☞

How?! ☞

Hippos are as cute as they are dangerous, just like this 8% beer. As an art-kid first, it was so fun to design and illustrate these cute little cans that pack a punch with a pretty purple hippo and her foliage friends.

I’ve always loved doodling, and especially loved illustrating a beer that’s as pretty as it is powerful.

Our hippo is surrounded by real fresh-water plants, and my favorite Elephant-Head Colorado wildflower.

Can cases are illustrated to complete the scenery.