iDE
Support-a-Potty
EXPERIENTIAL | VISUAL | VOICE | DIGITAL
FORTNIGHT COLLECTIVE
On World Toilet Day, we challenged New Yorkers to give a shit about toilet access.
What?! ☞
iDE is a non-profit that enables people to build lasting changes that end global poverty. Changes like building toilets in communities where toilets are hard to find.
How?! ☞
To raise awareness for iDE’s mission, we brought toilets to another location where finding a public restroom is almost impossible: NYC.
We designed & wrapped a toilet trailer and parked it in SoHo.
And we filled it with branded toilet paper and posters that led people to the landing page to donate to iDE.
New Yorkers actually stopped and noticed!
☞ 800 used the bathroom
☞ 180,000 impressions
☞ Unlimited kvetching about toilets in NYC
