SOCIAL | VISUAL | VOICE

VML NYC

Meet the first ever pimple patch made with 100% Toothpaste.

On April Fool’s Day, Colgate validated acne girls everywhere by launching Paste Patches: pimple patches “made” from the zit-zapping minty freshness beloved by me in my middle school era.

the team ☞

Client: Colgate
Agency: VML NYC
Role: Associate Creative Director