Crocs x Minecraft

VISUAL | SOCIAL

FORTNIGHT COLLECTIVE

When you’re wearing Crocs from your favorite video game, you are never offline.

What?! ☞

Minecraft is an open-world adventure where even the sky sometimes isn’t the limit. Crocs wanted to tap into the imagination of Minecraft to launch their clog collaboration.

How?! ☞

We brought the wonder and magic of Minecraft into the real world with Crocs— a world that blurs the lines of the game and reality— so you’re never offline.

We blurred the world of Minecraft with reality with 3D pixel cubes and surreal photography.

Shoppable Instagram carousels felt like you were in the game.

We made a landing page for the launch that felt like the entrance to Minecraft.

And of course no Crocs campaign is complete without a meme about putting the strap in sport mode.

the team ☞

Client: Crocs
Agency: Fortnight Collective
Role: Art Director & Designer

CD / CW: Becca Schepps