Eating is Believing
CAPPELLO’S
VISUAL | VOICE | SOCIAL | WEB
FORTNIGHT COLLECTIVE
The meaning of pizza is life.
What?! ☞
Cappello’s has created a reality where pizza can be both delicious and good for you. It’s like magic, but better, because it’s in the freezer aisle. For the launch of almond flour crust, how do we convince people to step into this new wonderland?
How?! ☞
We created a state of pizza bliss, where Pizzatarians can come together to experience a yum-altering world of cheesy delight. A surreal land of the upside-down, zag-zigged, and freshly funky, where the pizza of your dreams is fully baked in reality.
We created an enticingly weird world of Pizzavana, where your stomach and tastebuds can live in perfect harmony.
We bended dimensions and reality in out of home...
… found life’s answers on Instagram…
… and on web.
the team ☞
Client: Cappello’s
Agency: Fortnight Collective
Role: Art Director & Designer
CD / CW: Bryan Kerr