BRIGHTFARMS

Salad Done Bright

VIDEO | SOCIAL | OOH | VISUAL | VOICE | BRAND ID

FORTNIGHT COLLECTIVE

It’s time to convince the world that when you grow it inside it’s way better for the outside.

What?! ☞

BrightFarms grows salad inside, without pesticides (and almost without any human hands), and it gets from farm to shelf in under a day. So, how can they humanize a process that feels anything but?

How?! ☞

Create a new world for it. In this campaign, we animated the craft and beauty of indoor farming and showed what happens when Salad's Done Bright.

the team ☞

Client: BrightFarms
Agency: Fortnight Collective
Role: Art Director
CW / CD: Becca Schepps