BRIGHTFARMS
Salad Done Bright
VIDEO | SOCIAL | OOH | VISUAL | VOICE | BRAND ID
FORTNIGHT COLLECTIVE
It’s time to convince the world that when you grow it inside it’s way better for the outside.
What?! ☞
BrightFarms grows salad inside, without pesticides (and almost without any human hands), and it gets from farm to shelf in under a day. So, how can they humanize a process that feels anything but?
How?! ☞
Create a new world for it. In this campaign, we animated the craft and beauty of indoor farming and showed what happens when Salad's Done Bright.
With CGI magic, we created an entire world of brighter salad.
the team ☞
Client: BrightFarms
Agency: Fortnight Collective
Role: Art Director
CW / CD: Becca Schepps