BRAGG
It’s Not Weird If It Works.
VIDEO | SOCIAL | OOH | VISUAL | VOICE | BRAND ID
FORTNIGHT COLLECTIVE
Bragg has been around for 112 years and hasn’t changed— and that’s a good thing.
What?! ☞
It’s the big yellow label with a big red flag and black letters. It’s the brand you already have in your cabinet since you’ve had a cabinet. So how do you get people to notice?
How?! ☞
We brought everything weird, quirky, unfiltered, raw and real about this beloved (and avoided) brand to life with video, design, animations and a tell-it-like-it-is tone. Because it’s not weird if it works!
We even owned Bragg Apple Cider Vinegar’s *acquired * taste.
For year two, we took ACV gummies head on.
the team ☞
Client: Bragg
Agency: Fortnight Collective
Role: Art Director & Designer
CW / CD: Becca Schepps