BRAGG

It’s Not Weird If It Works.

FORTNIGHT COLLECTIVE

Bragg has been around for 112 years and hasn’t changed— and that’s a good thing.

What?! ☞

It’s the big yellow label with a big red flag and black letters. It’s the brand you already have in your cabinet since you’ve had a cabinet. So how do you get people to notice?

How?! ☞

We brought everything weird, quirky, unfiltered, raw and real about this beloved (and avoided) brand to life with video, design, animations and a tell-it-like-it-is tone. Because it’s not weird if it works!

We even owned Bragg Apple Cider Vinegar’s acquired taste.

We brought it to social too!

And we created an animated video to showcase the unfiltered uses of Bragg ACV.

The new-old look came to life off of the packaging and onto social…

…and out of home.

For year two, we took ACV gummies head on.

And celebrated what makes Bragg ACV unique.

Because real Bragg drinkers know, it’s not weird if it works.

the team ☞

Client: Bragg
Agency: Fortnight Collective
Role: Art Director & Designer
CW / CD: Becca Schepps