Artwine 🇺🇦
ACTIVATION | SOCIAL | EXPERIENTIAL
FORTNIGHT COLLECTIVE
When Russia invaded, this centuries-old winery smuggled 90,000 bottles out of Ukraine.
What?! ☞
In 2023 Russia invaded the region of Bakhmut. With their centuries old winery under siege, Artwine smuggled 90,000 bottles of bubbly into the US. Proceeds of every bottle go back to Ukraine to help rebuild.
How?! ☞
We partnered with Artwine to recruit the masses to become Bubbly Smugglers and win this small battle against Russia. With production partners based in Ukraine, most of our Zooms were in bunkers.
Do you have what it takes to be a Bubbly Smuggler?
We launched an out of home & social campaign to recruit Bubbly Smugglers. Because every purchase of Artwine is a win against Putin.
And sent bottles of Artwine to some of the 500 Americans who were banned from Russia by Putin in 2023.
the team ☞
We launched a website to recruit Bubbly Smugglers to join the movement.
Client: Artwine
Agency: Fortnight Collective
Role: Art Director & Designer
CD / CW: Mona Hasan